Disclosure: Dave works for Benaroya Research Institute (BRI), but I am not paid by them – I’m just an admirer of their work. Global health topics are a passion of mine. In fact, if you come to dinner on any given night this week, our conversation will range from Ebola, to mental health and addiction, to […]
Communications
Saving Brains – Grand Challenges Canada
If you’ve spent any time with me, you realize that mental health and lifespan development are two topic areas that, I believe, are intertwined and incredibly important. After listening to Grand Challenges Canada’s President Peter Singer, I’m happy to report that I’m not the only one who thinks this way. “Saving Brains” is a collaborative […]
#GatesSocial
It is becoming more important than ever for large brands to be approachable and share their story of how they’re making an impact on the world. The same goes for nonprofits and large foundations, but the challenge for those in global health and development is two-fold. First, they have to communicate highly technical, scientifically complex […]
Creating Value – Not Just Content
“You don’t just have to be the woman who does everything; you now have to SHOW that you are. Welcome to the new résumé.” – Stacey London Ladies and gentleman, how often each day do you feel like you have to have all of your $%&@ together, in perfect order, for the world to see? […]
Making it Simple. Telling a Story
One of my goals over the past few years is to take complex science concepts and translate them into resources that everyone can understand and use. This year, all of us at the National Center for Responsible Gaming (NCRG) decided to tell the story of our organization in three videos. By working with the talented […]
Rules from the Road: Early Lessons
As you may have heard, Team Kugler packed up shop and moved across the country. One small act in a massive amount of change that has enveloped our life over the past year. As a part of that transition, my organization is allowing me to work remotely from Seattle, and I’m very fortunate to have […]
Weekly Reading Wrap-up
If you’re anything like me, you come across a few reads each week that you have to file away in the “Must Read Later” pile. These days, I’m a pro with using Evernote‘s Google Chrome extension to clip articles and pick them back up when I’m not as busy in the 9 a.m. to 5 […]
Coming Soon!
Howdy! If you’re reading this, I hope you’re looking at the new website and saying “Fancy! This is fabulous!” Well, we still have some kinks and pages to work out, but the website is taking shape. I’ll do a more proper launch once the entire site is built out and working properly. In other words, […]
Starting 2013 on the Right Foot
In the flurry of New Year’s resolutions and lifestyle changes, 2013 has come in with a rush for most of us – myself included. After the hustle and bustle of the holiday season, we all tend to take stock of the past year and look ahead to what lies in the next 12 months. It […]
Helpful PR Tips on Advocacy Events: NIEA Legislative Summit
Before I begin, I must apologize for not posting in a while. I’ve been incredibly busy in my new role as the communications department’s sole person at the National Indian Education Association. We’ve planned three events in the past 6 months and I’ve also been revamping their communications plan and redesigning the website in spare […]
BREAKING NEWS: Everyone’s a Reporter… or Are They?
There’s no mistaking it. The interaction between social media and news media outlets is revolutionizing the way we receive information. Wednesday’s Discovery Communications hostage situation was a prime example of how a verified tip on Twitter can break the news about a crisis. I’ll admit, I was glued to the #discovery hashtag (and even alerted […]
The Bittersweet, Blurry Line Between PR and Marketing
As a social media junkie enthusiast, I’m always on the lookout of the best practices and trends to see how I can apply it to public relations. As I was researching last week, I was alerted by some Twitter followers that a popular DC company’s Twitter account had thousands of followers, but they only followed […]