Unless you’ve been hiding under a rock, you have a good idea of the details behind the Apple iPhone 4 debate. Since the product was released in mid-June, users and bloggers have reported more dropped calls related to the “death grip” of holding an iPhone 4. However, I’m not going to focus on the issues you can have if you squeeze your iPhone 4 like one of those squeezable stress balls. No, let’s look at Apple (aka Steve Jobs’s) communications strategy during this debacle.
This weekend, I was asked by Melanie Spring of Sisarina to be interviewed about how marketers reach out to women. It was such a broad topic, but one that myself and four other incredible women were able to resonate on one truth: To be a great communicator, you have to be an even better listener.
I don’t know about you, but I’m always blown away by the potential of American youth. So, when the White House Commission on Presidential Scholars approached me to help recognize their fantastic honorees in the U.S. Presidential Scholars Program, I jumped at the chance! Each year, the White House Commission on Presidential Scholars appointed by […]
Louisiana just can’t seem to catch a break. First, there were Hurricanes Katrina and Rita and all of the hulla-ballo that went with it. From not enough supplies to a slow reaction from FEMA and beyond, the state known for its Cajun flavor has had to rebuild and restore itself. Once again, this is not […]
Public affairs and public relations practitioners, I need your help! I’m increasingly interested in health care communications. When I worked for the American Cancer Society, I was always so eager to communicate the new trends in research and try to understand how the information impacted the public and legislation. We are on the cutting edge […]
Chances are, you live by a Starbucks. If you’re anything like me, you pass 3 coffee locations on the way to work, and they probably have a green logo. Starbucks is a household name for those of us who love to consume “legally addictive stimulants” (a.k.a. a grande, triple shot, non-fat, sugar-free, vanilla latte). Their […]
With the recent announcement of later breast cancer screenings and subsequent media discussion, one question keeps coming to mind: How much of the correct information does the American public understand about health care? Like any complex issue, it is difficult for public affairs officials and journalists alike to boil down the necessary info into bite-sized […]
As of 6:58pm EST tonight, I saw the following on my Twitter feed from Steve Rubel: RT @davidburn: RT @JohnAByrne – BW’s Tom Lowry is reporting that Bloomberg has reached a deal to buy BusinessWeek. http://is.gd/4i7hl. I was so intrigued that I found out this news via Twitter from the company’s insiders before I’m hearing […]
As a member of the Public Relations Society of America’s National Capitol Chapter, I love taking advantage of any networking opportunity. The public relations professionals one can meet in Washington, DC are phenomenal. I decided to attend a joint networking luncheon with PRSA and IAPC a few weeks ago. While I looked for opportunities to […]
With summer officially winding down and the days getting shorter again, it is that time for me to really refresh my blog and online presence. It has been a long summer, between getting my wisdom teeth out, the many happenings in DC, and two very quick vacations to Orlando, FL and Seattle, WA (within a […]
Around the office, we are fans of Yogi Tea. Specifically, Yogi’s Breathe Deep tea. One week, we decided to do some research in how to ship this tea in bulk to our office. I had the chance to look around the Web site and I was impressed with their branding. Their message is clear and […]
A scholar at heart, I’ve been waiting for a study like this. I’m incredibly proud that Proof Digital Media, a sister company of Burson-Marsteller, released this unique look at social media and how companies envision it’s purpose. They studied the Fortune 100 companies and their use of social media accounts, specifically looking at Facebook, Twitter, […]