• Communications
  • With A Frenzy and Free Cases For All: Apple’s iPhone 4 Response

    Unless you’ve been hiding under a rock, you have a good idea of the details behind the Apple iPhone 4 debate. Since the product was released in mid-June, users and bloggers have reported more dropped calls related to the “death grip” of holding an iPhone 4. However, I’m not going to focus on the issues you can have if you squeeze your iPhone 4 like one of those squeezable stress balls. No, let’s look at Apple (aka Steve Jobs’s) communications strategy during this debacle.

  • Communications
  • Information vs. Understanding: A PR practitioner’s blessing or curse

    With the recent announcement of later breast cancer screenings and subsequent media discussion, one question keeps coming to mind: How much of the correct information does the American public understand about health care? Like any complex issue, it is difficult for public affairs officials and journalists alike to boil down the necessary info into bite-sized […]

  • Communications
  • Welcome back!

    With summer officially winding down and the days getting shorter again, it is that time for me to really refresh my blog and online presence. It has been a long summer, between getting my wisdom teeth out, the many happenings in DC, and two very quick vacations to Orlando, FL and Seattle, WA (within a […]