A public education campaign geared toward the next generation, with a big impact.

While gambling can be fun if you’re of legal age, it’s not a risk-free activity. For some college students, gambling for fun can turn into a serious problem and have a negative impact on their lives.

CollegeGambling.org was developed by the International Center for Responsible Gaming (ICRG) as a tool to help current and prospective students, campus administrators, campus health professionals and parents address gambling and gambling-related harms on campus.


  • Communications Strategy
  • Multimedia PSAs (video, radio, op-eds)
  • Website and content development
  • Partnership strategy

Key Outcomes

  • 15% of NCAA Division I schools began using the CollegeGambling.org Toolkit during college orientation
  • Increased digital engagement by 30% on the NCRG’s social channels; increased followers by 20% across social channels
  • Newly released video viewed more than 2,000 times in first week on CollegeGambling.org
  • Survey and video garnered coverage in casino industry and higher education trade outlets

Project Outcomes

Media + Impact

CollegeGambling.org and outreach events received targeted local media coverage and national spotlight in USA Today and The Washington Post. In an annual post-campaign survey, media coverage was cited as a top awareness tool. Survey results showed a 28% decrease in intentions to gamble as a result of this campaign.

New Partnerships

The campaign resulted in broadened partnerships with NCAA, NFL, MLB and NBA, including a national speaking tour for NCAA college staff members who worked with student athletes.