Think about your favorite high school senior. They’ve likely overcome adversity, played a few sports and volunteered or tutored with their peers. Now, imagine that you gather 120 of them in one room, but most of them have already started their own companies or non-profits, played in Carnegie Hall, or have solved a global public health issue.
The White House Commission on Presidential Scholars – a group of educators and business leaders appointed by the U.S. President – annually recognizes high school seniors for their extraordinary efforts at making a difference through the U.S. Presidential Scholars Program. The honorees take part in a week-long intensive in Washington, D.C., culminating in a performance and ceremony at the Kennedy Center for Performing Arts. This project was to shout about their success from the rooftops.
Scope
- Media Relations + Training
- Digital Strategy
The Results
“By far the best team I’ve ever worked with. They truly understood the look I was going for and completely nailed it!”
A resounding success for the nation’s top graduates.
By working with The White House Commission and leadership of the U.S. Department of Education, we customized media training for more than 50 seniors and Commission members. This quick-turn project earned some big results, including coverage in CBS News, USA Today, and The Washington Post.
20
Percent increase in social media engagement.
100
Outlets covering the U.S. Presidential Scholars Program
2,230,000
Collective media impressions