While gambling can be fun if you’re of legal age, it’s not a risk-free activity. For some college students, gambling for fun can turn into a serious problem and have a negative impact on their lives.
CollegeGambling.org was developed by the International Center for Responsible Gaming (ICRG) as a tool to help current and prospective students, campus administrators, campus health professionals and parents address gambling and gambling-related harms on campus.
- Communications Strategy
- Multimedia PSAs (video, radio, op-eds)
- Website and content development
- Partnership strategy
- 15% of NCAA Division I schools began using the CollegeGambling.org Toolkit during college orientation
- Increased digital engagement by 30% on the NCRG’s social channels; increased followers by 20% across social channels
- Newly released video viewed more than 2,000 times in first week on CollegeGambling.org
- Survey and video garnered coverage in casino industry and higher education trade outlets
Media + Impact
CollegeGambling.org and outreach events received targeted local media coverage and national spotlight in USA Today and The Washington Post. In an annual post-campaign survey, media coverage was cited as a top awareness tool. Survey results showed a 28% decrease in intentions to gamble as a result of this campaign.
The campaign resulted in broadened partnerships with NCAA, NFL, MLB and NBA, including a national speaking tour for NCAA college staff members who worked with student athletes.