Launching an early-stage mission-driven brand into national prominence requires a compelling story, a bold value statement, and a refreshingly honest founder. The Riveter, led by ex-lawyer mom of four Amy Nelson, is a female-forward co-working space and community with a laser focus to champion and elevate the conversation about diversity, equity and inclusion in work.
One key component to amplifying the brand: media relations. This work started right after The Riveter received their angel investment and continued through their Series A funding round, expansion from 3 to 9 locations, and a wide array of high-profile events in their event spaces.
Scope
- Storytelling + editing
- Media Relations
- Thought leadership
Awards & Mentions
- INC Magazine 2018 Top Founders
- Puget Sound Business Journal’s 40 Under 40
The Results
“In my life, it’s all a part of the same puzzle. I’m guiding and supporting and loving my family, I’m watching and helping my three (soon to be four!) daughters grow, and I’m building my two-year old company, The Riveter. This is my work. This is my life. I can confidently say that I want to do both and I am doing both.”
What is balance? Work, life, family – it’s all the same. There’s no balance.
It started with a bold headline in Quartz that the future of co-working shouldn’t look like a frat house. In the burgeoning industry of dedicated communities for women and work, one article was all it took to launch additional coverage across the board. In fact, it landed The Riveter and founder Amy Nelson in INC Magazine within a month, among other stories.
Press picked up steam as we announced $15M in Series A funding, getting exclusive coverage from Fast Company, TechCrunch, CNBC, USA Today and more. Between high-profile celebrity events and a growing community of entrepreneurs as we launched 8 locations across the nation, press was plentiful both in national, regional and industry news.
One key highlight was having Maria Shriver feature The Riveter and Amy for the “Women To Watch” series on NBC Today show. This placement and the concurrent op-ed in NBC’s Today.com Parents community garnered a 2.5 million impressions. Filmed out of The Riveter’s West LA location, Maria showed the power and impact of a community that stands up for each other.
186
National media placements
104
Media Impressions
2500
Members of The Riveter
